LOOM Studio
The AI video & photography production agency led by award-winning designers
No studio. No casting. No compromise. The unmakeable, made visible.
Based in Hong Kong. Serving the world.
Our Process
01
The Imagination
Share your vision, your world.
02
The Realisation
We make the unmakeable yours — campaign imagery and video shaped by our award-winning creative vision, crafted with AI.
03
The Final Edit
Seen, refined, and delivered within days.
ABOUT US
Maggie Wu
Co-Founder, Marketing & AI Director
Maggie brings a fashion design and marketing background, with deep generative AI expertise. She leads our brand strategy and ensures LOOM Studio operates at the cutting edge of the latest AI technology
Kira Li
Co-Founder, Creative Director
Kira is one of the most distinctive creative talents in Asia, recognised as China Winner and Global Finalist of the H&M Design Award. A Tsinghua-trained designer with an exceptional artistic vision, she leads LOOM Studio's creative direction
Sander Claessens
Co-Founder, Business Director
Sander brings extensive financial and operational experience gained at leading global enterprises, and holds the CFA and CPA credentials. He ensures LOOM Studio is built to scale, overseeing strategy and operations
OUR BLOG
#2 Most creative directors like the idea of AI production. But one question holds them back.
"What if our audience can tell, and turns on us?"
It's the wrong fear. Here's why.Fashion advertising hasn't shown you a "real" photo in over thirty years. Every cover, every campaign, every spread has been worked over: skin smoothed, proportions adjusted, blemishes erased, backgrounds replaced. The audience was fully aware of this for decades. It was never hidden. It never slowed a single magazine's sales. The industry didn't shrink. Audiences didn't revolt. They just kept buying, kept watching, kept scrolling, while looking at images that were never fully real.Video has the same story, on a bigger scale. Most commercials and movies you've watched in your life are partly or fully CGI. Car ads especially. Brands don't actually film a car drifting through a mountain pass, or a city skyline at sunset. They build it digitally, because the real version would mean road closures, stunt drivers, permits, weather risk, and a budget that makes no sense. The same logic scales all the way up to Hollywood's biggest releases. Avatar, the highest-grossing film of all time, is built almost entirely with CGI.Audiences have been consuming edited, constructed imagery for decades. The acceptance has always been there, long before generative AI existed. What's actually damaging AI's reputation right now isn't the technology. It's how it's being used. Our social media feeds are full of ‘AI slop’ not because AI can't produce great work, but because making it look great takes the same creativity that's always separated a great image from a forgettable one. The tool has changed. The need for creativity didn't.That’s where we come in. LOOM Studio is founded by award-winning designers who have mastered the AI production tools. We create high quality campaign imagery and video for your brand, with an efficiency that traditional studios can’t match.Want to see what we can do for your next campaign? Just book a free consultation or send us a message!
#1 The secret to making AI-generated models look real? Imperfection.
We've generated a lot of different AI models for commercial campaigns, and we kept noticing the same thing. The better AI gets at skin texture generation, the more obvious it becomes that perfection is what gives AI away.Real faces aren't clean. There's a tear trough under one eye, a mouth that sits a little forward, a lower nose bridge, a hairline receding at one corner, a hollow at the temple, eyes set a touch wide. Pick any face you actually find compelling and you'll find three or four of these on it.So when we generate models at LOOM Studio, we add the flaws back in. Whether you're building products, brands, or images, the imperfections aren't bugs. They're what makes a face read as human.Are you interested to learn what we can do for your brand? Just book a free consultation or send us a message!
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